Most social media marketers often overlook the power of Instagram when it comes down to generating leads. But they don’t know that Instagram is gaining popularity day by day. Not only that, all the major corporations, influencers, celebrities, and artists have an online presence on Instagram. About 80% of Instagram users follow a business on Instagram, which is quite a promising opportunity for marketers. This goes much better: approximately 80% of users admitted to using Instagram to decide to make the purchase or not.
Even, after all, knowing Instagram’s potential and still ignoring to leverage it to generate more leads is like axing your own feet. Today, utilizing the social media platform is essential to any form of online marketing. Let’s dive right into looking at different ways to generate more leads through Instagram marketing,
1. Targeting Your Leads
It’s the most important part of marketing; you need to define the type of leads that will surely convert clearly. This feature allows you to get in touch with the right type of audience through your Instagram adverts. Retargeting is also an effective method to market your brand to the right audience. Because it further classifies your target audience with the ones showing keen interest in your brand.
Utilize Facebook pixel, as it improves the quality of leads and allows you to target the right audience for your Instagram ad campaign. You can also use a custom audience tool for retargeting those audiences who’ve already viewed your products, visited your site, or even shortlisted a product.
2. Leverage Instagram Stories
You only have 15 seconds to make the maximum on your target audience with Instagram stories. It may seem farfetched, but according to Hubspot, shorter videos are much effective than the longer ones. At the end of the day, it’s all about what the target audience loves to watch. The videos could be about customer testimonials, the unique features of using your brand, or a brief intro about your brand.
So, make, edit, and resize video for the Instagram story as per the need of your overall Instagram lead generation strategy. You can go for ultrashort videos of 3 seconds or go for back-to-back videos on different screens to tell your brand’s whole story to your target audience. Never forget to perform A/B testing to realize which type of content brings in more engagement and lead generation.
3. Build Relationship With Your Leads
Today, the audience is tired of pushy sales pitches that bluntly tell them to buy stuff with empathy. With all the clutter of direct advertising, try to present a friendly face that sincerely wants to build longtime relationships with your target audience. When you humanize your brand and connect with the audience on a deeper level, it will bring more leads and a lasting relationship. It’s a win-win strategy where you get the best of both.
These three methods of generating leads for Instagram are just the tip of the iceberg. We hope that it will surely give you a notion of attracting your leads and humanizing your brand. As a result, that will surely convert into sales and become loyal customers